Unveiled last night with a high-definition screen, faster processor and an upgraded camera at the launch event in San Francisco – the first since the death of former CEO Steve Jobs – Phil Schiller (Apple’s vice-president of global marketing) said: “This is the best mobile display that has ever shipped. It is a real revolution.”
The device offers what Apple calls “Retina Display”. With a resolution of 2048×1536 giving a whopping 3.1 million pixels, the new ipad will have more pixels than a 50inch HD TV, the most in history and 4 times that of the iPad 2.
The brains inside the new ipad is an Apple-built A5X microchip with quad-core graphics, pushing 4 times the pixels of the iPad 2 but with the same fluidity and smoothness the iPad is known.
The new device will feature improved photo and video taking with a 5-megapixel rear ‘iSight’ camera which features the same lens technology as the iphone 4S. It also has a hybrid filter with back illumination, auto face detection and can record a full 1080p HD video. Apple have also left the VGA facetime camera at the front.
The new ipad also gives you voice dictation but will not include the voice-recognition system known as Siri, which is popular on the iPhone 4S. Movie fans will be able to wirelessly store films on multiple devices with Apple’s much improved iCloud storage system.
The next feature is probably the most exciting for ipad fans…. the ability to connect to 4G next generation, long-term evolution (LTE) wireless technology for faster streaming, downloading and browsing speeds. The device can also be used as a 4G mobile hotspot. However until the UK mobile phone networks switch to the new standards, this will not be of any use for us.
The new Ipad is 9.4mm deep, slightly thicker than the 8.8mm iPad 2. The basic 16GB model with only wi-fi will cost £399 and the top of the range 64GB model with wi-fi and 4G will cost £659.
It will be available in the UK from 16th March 2012 but pre-ordering is already available, The basic iPad 2 will still be available at the reduced price of £329.
Apple also announced it was bringing out an iPad edition of its iPhoto software, giving users the chance to edit their pictures on the move. Like the Mac version, it will also let users organise their photos in different libraries. Apple also announced it will release new versions of iWork, iMovie and Garage Band.
Apple have now sold more that 40million iPads since launch and according to some analysts Apple have 62% of the tablet market. Tim Cook (Apple’s chief executive) said he believed that tablets would soon overtake traditional PCs.
Apple dominates the market but should face a fresh challenge later this year when tablets running the full Windows 8 system are expected to go on sale.